Flyer highlighting events and actions team members were encouraged to take during the Earth Week 2019 celebrations.

Plastic bags are major culprits when it comes to the increasing waste in our landfills and oceans. Using a reusable bag can help reduce the waste.

Finding ways to reduce our carbon footprint can help the environment. Riding your bike to work is a great way.

Buying locally sourced foods and products reduces the amount of energy wasted on transportation.

Using energy efficient lightbulbs, such as LED bulbs, not only saves money but also reduces emissions by using less energy.

Water is our most precious commodity and we can all take simple steps to use less of it.

Banner linked to Teamworks article.

Video shown on screens throughout corporate offices during the campaign.

This site allows team members to learn about various corporate environmental initiatives, as well as make their own personal commitments to actions that help the environment.

Post highlighting one of the programs featured as part of ASU’s #24hrssustainability event.

Overview.

In-branch flyer designed to generate awareness.

Primary window treatment @ 1 California, San Francisco.

Secondary window treatment @ 1 California, San Francisco.

Take-one, front.

Take-one, back.

ATM screen.

As part of the ATM channel, customers could choose to print out a receipt with information on the Warriors to Summits program.

2015 Warriors to Summits Launch Awareness in-branch video.

2015 Warriors to Summits Small Is Huge in-branch video.

Poster welcoming the team to the second training session in Colorado.

“Thank You” card for expedition members and select support staff.

Developed a header image with messaging for an email
sent out by military.com.

Ad for publications owned by America’s Publisher.

One of four Facebook posts featuring a team member veteran.

Instagram post featuring one of our four team member veterans.

Pre-roll video created for YouTube and other social channels.

Banner ad featuring one of our “new” team member veterans.

Carousel ad highlighting stories of each of the featured team member veterans.

2019 campaign.

Shown: mobile and desktop.

Placed on career builder.com.

We’re going viral!

Email sent out by third party.

Created a series of videos to run on LinkedIn and other social networks and featuring veterans discussing various aspects of how Wells Fargo has helped them make the transition to civilian life.

Video highlighting one of the key programs Wells Fargo runs to help veterans make a successful transition to a civilian career.

*This is a rough cut.

Video interview featuring one of our team member veterans and telling his transition story.

*This is a rough cut.

Standard-size format.

Alternate format.

Desktop version of a webinar announcement.

Email featuring this year’s lineup of speakers. The email was sent out to a select target audience.

LinkedIn post linked to this landing page so viewers could sign up for the webinar.

LinkedIn post announcing the webinar where the results of the 2018 survey are presented. The post links to a landing and registration page.

LinkedIn post announcing the webinar.

LinkedIn post announcing featuring the main speaker, the head of Equipment Finance.

Cover for the 28-page brochure.

2018 CIF brochure (inside pages).

2018 CIF brochure (inside pages).

Macy’s believes that good deeds are always worth bringing attention to. And when a whole community came together to do good things, I got the honor to summarize all the good we accomplished together in the form of a “Thank You” ad in the LA Times.

Ad highlighting the events of an upcoming store-wide event designed to help raise money for local nonprofits.

I wanted to turn the conversation more toward the community and the nonprofits supported. I felt that the most authentic way to do so was to include a quote from a past participant explaining what impact this even had had on them.

I had to fight for it, but good ideas are worth it.

An ad I wrote for Weatherproof outerwear, featuring America’s favorite weatherman.

A small ad for slipcovers is no reason not to try to make it fun and memorable — even if it’s just in a headline.

For the Grand Opening of the Sierra Town Center Mervyn’s store in Reno, NV, we created a series of teaser ads that ran in the newspaper leading up to the opening.

Because Mervyn’s was doing a promotion with Hasbro, I thought using Scrabble tiles to spell out the headlines would be fun..

The grand opening featured events and the appearance by U.S. Olympic speed skater Apollo Anton Ohno.

The Grand Opening ad detailing the events of the day.

One of a series of promotional ad for Wachovia CDs. The ads ran around the time of the 2008 Summer Olympics, giving me a nice theme to play with.

Art Director: John Wardlaw

Did a series of magazine ads for Hillard & Hanson, a lifestyle brand carried by Mervyn’s. Simple and playful headlines kept in line with this lifestyle brand.

Hillard & Hanson wasn’t just a women’s ready-to-wear line, but included bedding, bath and accessories too.

As part of Wells Fargo’s regional marketing efforts in Florida, the company would run ads in local magazines across the state highlighting its support of the work the nonprofits in the environmental, human services, and education spaces are doing.

This ad highlighted Adubon Florida’s commitment to preserving natural habitats.

Art Director: Natalie Stroven

Did a series of ads that ran in Texas High School Sports Magazine. The three ads focused on how Wells Fargo can help students save money, plan and pay for college, and help the reach their financial goals afterward.

Art Director: Natalie Stroven

Created a 18-page brochure providing a retrospect of Wells Fargo’s Corporate Social Responsibility efforts in Colorado. The brochure contained reports from the different regions and the types of initiatives supported..

Example of what the page layout looked like.

Created a 8-page brochure for the Government & Institutional Banking group within Wells Fargo Wholesale Banking.

The brochure targeted finance managers, comptrollers and other decision makers at local and state governments, school districts, and other entities. It was designed to give readers an overview of the services available to help them.

Art Director: Linda Norwood

inside spread.

Art Director: Linda Norwood

Brochure produced by Wells Fargo Institutional Retirement and Trust group explaining the benefits of participating in the Schreiber Foods 401(k) plan.

What the inside looked like.

This gift guide was sent out to loyal Mervyn’s customers before the holiday shopping season. On display: the hottest trends in jewelry, accessories, beauty and more.

Gifts that make you look good …

… and makes you feel good, too.

One of the many great programs Mervyn’s sponsored was the Community Closet, a 54-foot-long mobile closet that traveled around, providing low-income women transitioning in to the work force with free clothes, shoes and accessories. In addition, professional stylist were on hand to help with makeup and hair.

inside spread

As the proofreader, it was my job to ensure the stylistic and grammatical accuracy of this 372-page catalog. I also had to make sure engineering jargon was kept in check.

An example spread.

Another example spread.

One in a series of letters sent to College Card holders informing them that their responsible credit card use has paid off in form of either a lowered APR, increased credit limit, or, as in this case, both.

Art Director: Natalie Stroven

Created a direct mail campaign targeting customers of competitor banks who were losing their branch due to closure. The intent was to entice them to switch to Wells Fargo. In addition to a $100 bonus for opening a new account, the letter highlighted Wells Fargo’s commitment to the community and the convenience of such a vast footprint.

Letters were segmented to consumers and small business owners.

Art Director: Danny Thompson

Developed a brochure for Wells Fargo Capital Finance highlighting the services provided to UK companies to help them expand. The brochure was mailed to CFOs, CPAs another financing professionals.

The brochure featured “tombstone” ads showcasing some of the more important deals the group had assisted with in the past year. The mailer also included a letter I wrote on behalf of the managing director.

Art Director: Yolanda Jasso

Opening spread and letter.

The letter was glued to the right-hand panel so it was one of the first things the recipient would see.

Inside spread.

Letter from the managing director.

Assignment: To create an intriguing mailer for the Wells Fargo Business Banking Group. This mailer targeted healthcare businesses in the Houston, TX, market and included a Kindle eBook reader.

My role: From the sticker on the shipping box to the cling on the eReader, I wrote copy in a way that would deliver a compelling message as the client unpacked the gift. Pieces included the outside sticker, a card inside the box, a bellyband around the reader, and a window cling on the reader.

A subsequent follow-up card was sent to prospects who had not yet responded.

Copywriter: me
Art director: Steve Zwillinger

This card was placed on top of the Kindle and was the second touchpoint.

Copywriter: me
Art Director: Steve Zwillinger

The belly band went around the actual Kindle.

Copywriter: me
Art Director: Steve Zwillinger

The cling was the final piece in the package.

Copywriter: me
Art director: Steve Zwillinger

Front cover of a four-panel card.

Copywriter: me
Art director: Steve Zwillinger

Inside spread of a four-panel card.

Copywriter: me
Art director: Steve Zwillinger

As the lead writer for Mervyn’s credit card business, I was in charge of developing monthly mailers to encourage usage. The mailers featured exclusive discounts and seasonal merchandise offers.

Copy: me
Art Director: N/A

The inside reminded customers of the benefits of being a Godlier Card customer as well as providing style and trend tips.

Statement inserts are an easy way to communicate with your most loyal customers — your card holders.

Designed to encourage card usage and brand loyalty, special savings coupons on a highly curated product offering were mailed to Gold Card customers every month.

Behold the savings!

Each month, Mervyn’s created and distributed themed catalogues featuring seasonal merchandise.

For this back-to-school themed mailer, I created a story based on “What I did on my summer vacation” essay topic. Each spread told a part of the story and was accompanied by lifestyle images shot on location.

These mailers were highly collaborative efforts between buyers, photo art directors, designers, retouchers, and, of course, yours truly.

One of the inside spreads.

Another spread.

A collection of the mailers I worked on.

Assignment: To create an in-branch video that complimented the direct mail and printed collateral.

My role: There was little connecting since the look and feel had already been established. But, I wanted to create something dynamic. Together with my art director, we came up with the idea of creating a 3D effect by having the eye move through layers of each image.

Art Director: Jason Kang
Photo Retoucher: Wai-Har Lee

Assignment: To create a video promoting ticket sales to the Wells Fargo Championship at Quail Hollow Golf Course.

My role: For the pros, The Wells Fargo Championship is one of the more popular stop on the PGA tour. It’s also the signature event for Wells Fargo. I wanted to create a in-branch video that conveyed that feeling. In 8 seconds. With just a few words. And no sound.

Animation for small business lending.

Helped create this animated video for Taproot Foundation as they launched Taproot Plus.

Video shown on screens throughout corporate offices during the campaign.

Pre-roll video created as part of Wells Fargo’s veteran recruitment campaign in 2018.

Greeting for customers using the ATM during their birthday month.

One of four veterans and Wells Fargo team members featured as part of the 2019 Veterans Recruitment campaign. Videos were featured on LinkedIn and other social channels.

(This is a rough cut.)

One of four veterans and Wells Fargo team members featured as part of the 2019 Veterans Recruitment campaign. Videos were featured on LinkedIn and other social channels.

(This is a rough cut.)

Concept for a campaign designed to encourage doctors, nurses, and hospital staff at Hennepin Healthcare System to increase their retirement savings using their 403(b) plan.

To speak to this unique target audience, we came up with a medical condition called Retirement Deficiency Syndrome (RDS). This was the cover. On the inside…

… we listed the symptoms of RDS and common treatments.

A quick concept I did as an exercise the other day. Found this image, thought it was powerful, and decided to do an ad for The Nature Conservancy.

*Copyrights to their respective owners.

A class exercise from a few years back: Take an existing ad and change the headline and body copy.

*Concept only

I was part of a Taproot team helping San Francisco School Volunteers get more active volunteers. Through a series of posters and postcards, I wanted to show that volunteering is about finding what you’re passionate about and sharing that with the kids.

Developed a set of 20 note cards for Wells Fargo Community Relations teams to use when corresponding with community partners. The set featured organizations from across the country.

Copy on this card reads:

Goodie Two Shoes Foundation

Each year, the Goodie Two Shoes Foundation provides more than 10,000 disadvantaged children and children in crisis with the power of choice — to pick out their very own pair of shoes. This small but empowering act can help put the children on the path to good health and positive development.

When communities grow and prosper, everyone wins. We’re proud to be supporting community organizations such as the Goodie Two Shoes Foundation that work to make better possible for all of us.
goodietwoshoes.org

Art Director: Danny Thompson

Animated banner developed for Wells Fargo Historical Services to help celebrate National Curator Day.

Art Director: George Szakall

Animated banner to celebrate World Environment Day.

Art Director: Natalie Stroven

Concepted and wrote a series of flyers encouraging team members to use the STARS program, an internal recognition program. Each month highlighted one of the four pillars of the program: Leadership, Teamwork, Service Excellence, and Diversity and Inclusion.

The STARS program also included eCards, which I helped develop in partnership with my Art Director and Marketing partners.

Art Director: Natalie Stroven

I’ve been fortunate to work for companies that believe in being good corporate citizens. Mervyn’s was the first.

Celebrating National Volunteer Week, this poster encouraged team members to sign up for one of the many volunteer opportunities available throughout the year.

Concept for an ad to showcase Wells Fargo’s support of KNBR’s Step Up to the Plate for Education program. The program provides Bay Area schools with grants to pay for music, arts and sports equipment.

Art Director: Brian Greenspan

Mervyn’s sponsored this figure skating event to raise money for the fight against breast cancer. Put on by U.S., World and Olympic figure skating champion — and hometown girl — Kristi Yamaguchi, this event featured a combination of world-class figure skaters and musical artists.

As the copywriter, worked with a cross-functional team to develop the bios for each of the performers, the invitations and other pieces of the package. The package included a poster, a full-color program, invitation, lanyards, and credentials among other things.

The poster.

Program spread.

As part of the reinvention of the Impulse department at Macy’s, we created a whole new look from the in-store environment to shopping bags to out-of-home advertising — like these coffee cup sleeves.

Short fashion- and coffee-related messaging to pique people’s interest printed on the sleeves and distributed to coffee shops around Union Square in San Francisco.

After experiencing a rise in thefts at headquarters, Marketing was asked to come up with a campaign to raise awareness of the issue as well as encourage team members to wear their badges visibly.

Based on internal data, we created a campaign consisting of posters that were put up throughout headquarters and at the two reception areas. As important as the issue was, I didn’t want to make team members feel unsafe. We just wanted them to take proactive actions, including wearing their badges.

Schools have been facing tight budgets for years, making non-essential activities even less of a priority. To help the Hayward Unified School District, Mervyn’s created a program dedicated to provide students with funding for field trips — including dedicated transportation.

Pat of the assignment was to create a campaign launch, an application packet, a bus design, and, of course, a name. So I came up with the name Road Scholars and created this packet. Also created an invite to the official launch.

An invitation to an exclusive event at the Los Angeles Central Library’s Getty Gallery honoring Father Jerome Tupa and his art featuring the California Missions.